Hello, I’m Shibupavizha George
From 0→1 to scale, I turn complexity into clarity.
Companies & projects I've worked with
I’ve simplified systems for
I’m a product designer drawn to the kind of problems that don’t come with obvious answers. Over the last decade, I’ve helped teams across robotics, automotive and fintech launch new products and grow the ones that stuck.I shape product direction hands-on: running workshops, digging into research and data, challenging assumptions, and partnering with product managers, engineers and testers to ship products people love to use and businesses rely on.
Robotics
How do you design something the industry has never designed before? When I started in robotics, there were no references, no patterns, and no room to get it wrong.
Running live in warehouses at
Anticipate, don’t ask
Surfacing the right detail at the right moment so pickers never pause to think. Built 0→1, roughly 2× picking productivity, Good Design Award 2023.
Communicate visually, integrate anywhere
A thoughtfully built design system that carries information through visual language, colour, icons and illustration, and drops into any product across the robotics ecosystem, easy to integrate and scale as new ones ship.
Signal over flood
Every robot streamed data and every customer called all of it critical. The work was to prioritise what truly matters and build a dashboard that stays calm and never overfeeds.
Work shown was created during full-time employment; the intellectual property belongs to the employer.
Automotive experience
Designing safety-critical interfaces and digital experiences for the next generation of vehicles.
Concept design for a 2030 vehicle
A forward-looking interface concept exploring how a Land Rover communicates with its driver in the next decade.
Fintech experience
Turning complex, regulated money flows into experiences people actually trust.
Three products, zero to one
Designed and built three fintech products end to end, across both B2C and B2B, from the first workflow through to launch.
Design to live in days
Generated production-ready pages straight from design intent, collapsing the design-to-live cycle from dev-queue weeks to days.
Testimonials
The best work here came from collaborating with sharp, generous minds who care as much about the craft as the outcome.
Shibu always put great effort and care into his work and actively sought feedback to improve his designs. He had a strong feel for usability, able to flag poor UX when requests weren’t reasonable, and deliver UIs perfectly to spec when needed.
I’ve contracted Shibu for a number of years, at some points full-time, and he continues to astonish me with his skill and phenomenal eye for design. I’ve used countless designers over the years, and none match his ability. He is truly a specialist in his field.
Empathetic, agile design thinker. I really enjoyed working with Shibu building interesting flows for warehouse automation systems.
Shibu is a highly creative designer whose creativity goes well beyond any bounds I have seen. His work is always fresh, vibrant and balanced, and across a diverse range of audiences he repeatedly hit the right tone with his concepts. I’ve been consistently impressed by both his skill and his professionalism.
Shibu is an excellent design professional with a keen eye for detail, creativity, and the ability to translate ideas into clean, engaging products. He is collaborative, reliable, and always brings fresh perspectives that elevate our projects.
Shibu’s approach to understanding the domain he was designing for was truly commendable. He took the time to grasp the user flow so every decision was well-informed and user-centric, engaged with stakeholders patiently, and consistently delivered fast turnarounds while striving for the best.
I got introduced to Shibu while assembling the Product and Design team at Cuemath, and his work stood out of the clutter. He has an eye for clean, refined, visually appealing design that communicates the message effectively, and played an integral role in creating the Brand Style Guide still used today.
Beyond design
A little about the person behind the products.
Where curiosity came first.
A degree in Design and Animation from Mahatma Gandhi University.
A habit of designing for people unlike me.
We sharpen each other’s thinking, and debate product decisions over dinner.
The best part of every day.
Outside work, I share stories through travel and social media.
Contact
Let's connect, exchange ideas, and create something amazing together.